Jeep Brand Launches ‘Famous for Freedom’ Global Marketing Campaign

The Jeep brand of Stellantis in Auburn Hills is marking the launch of the new 2024 Jeep Wrangler and Jeep Wrangler 4xe with the debut of its “Famous for Freedom” global marketing campaign.

The debut launches with a one-minute version of “Famous for Freedom” on the brand’s YouTube channel. A 30-second version will run on broadcast television.

“Music has long played a pivotal role in our rich history of advertising, and as the industry marks the 50th year of hip-hop, the Jeep brand has been granted the enormous honor of incorporating the elusive ‘California Love’ anthem track into our ‘Famous for Freedom’ campaign for our new 2024 Jeep Wrangler,” says Olivier Francois, global chief marketing officer at Stellantis.

“As the ‘90s sees a renaissance throughout fashion, film, and music, we want to tap into the nostalgia from that decade while recognizing the unique hold that the Wrangler has across the entire automotive and cultural landscapes”

The global marketing campaign, which also will air in Europe, China, Japan, Korea, Australia, and other markets around the world, signals the launch of the 2024 Jeep Wrangler and Jeep Wrangler 4xe, featuring the track “California Love.” This is the first time the song will be used in an automotive commercial.

“‘Famous for Freedom’ goes beyond a tagline, Jeep says.

“It’s a state of mind for our Jeep Wrangler owners, and this global campaign celebrates this community of dreamers and doers who seek to live freedom-fueled lives,” says Lucy McLellan, senior vice president, global head of marketing and communications, Jeep brand. “As we introduce the new 2024 Jeep Wrangler to markets around the world, we celebrate the Wrangler’s legendary off-road capability and also the unique lifestyle it enables.”

The video was filmed in California to capture the culture, landscapes, and lifestyle of the Jeep Wrangler and “California Love” track. Scenes from the Pismo Beach Sand Dunes to the Los Angeles skyline and additional California texture help bring the lyrics of the track to life. It also features several real Jeep brand owners making appearances throughout.

“Famous for Freedom” was directed by Grammy-winning director Dave Meyers at RadicalMedia. Over the past 20 years, Meyers has directed music videos for artists like Drake, SZA, and Kendrick Lamar, as well as commercials.

“Famous for Freedom” was created by the Jeep brand in partnership with the Chicago-based Highdive agency.

The 60-second version of the commercial can be seen here. The television version can be seen here.

The 2024 Jeep Wrangler is available in Sport, Willys, Sahara, High Altitude, 4xe, Rubicon, and Rubicon 392 models. Ordering is open now and vehicles have started to arrive in U.S. dealerships. The 2024 Jeep Wrangler will launch in markets around the world.

Jeep isn’t the only Stellantis brand celebrating its history.

The Dodge brand is offering exclusive after-delivery products for owners of the Dodge Challenger SRT Demon 170.

The after-sales lineup will feature commemorative products included in the purchase of the Challenger SRT Demon 170, such as the Demon 170 decanter set and a custom instrument panel badge, as well as products that can purchased to personalize the Demon 170 experience, such as a breathable Goodwool car shell, Direct Connection carbon-fiber parts and more.

2023 Dodge Challenger SRT Demon 170 after-sales products include:

For full information on 2023 Dodge Challenger SRT Demon 170 after-sales products, visit here.